Tag: sustainability

Fast fashion, if ethics is not a trend

Fast fashion was created in the Nineties thanks to brands that proposed a recognizable and low cost dressing style. It developed through these decades following high-fashion, but remaining much cheaper and most of all it changed timing. Collections went from two cycles a year (basically summer and winter) to almost weekly ones, for a constant renovation of the store shelves. Sustainability is the other side of the coin, though