Personal Value, science becomes intangible

Values-personal-purpose-person-20130505170344The gap between mathematical models and intangible values diminishes every day. We already talked about Gross National Happiness in Bhutan, that challenges the well-known Gross National Product – the cold and direct figures stating whether a Country is developing or not – and it’s based on standards like instruction, respect of environment, and health. From England, here comes Personal Value (PV), a parameter which calculates the social impact of single individuals, associations, communities, up to entire nations and the whole planet.

The creator of PV is Seratio, a branch of the nonprofit association Centre for Citizenship, Enterprise and Governance (CCEG). In four years, its expertsfound the algorithms that in just 60 seconds evaluate our actions – and their influence on the others – through a series of questions about our behaviour and habits. In order to put its findings into practice and to be able to calculate the PV of a million peoplefor free, Seratio launched a fund raising campaign on

So as to trigger a domino effect, Seratio is convincing institutions and famous people – it has, for instance, established a partnership with the Tutu Fundation of the South African activist Archibishop Desmond Tutu (1984 Winner of the Nobel Prize for Peace) – to spread their personal resultson social networks, and thus make the challenge possible. Are we better than our favorite VIPs? Better yet, will we be able to improve ourselves, if we aren’t satisfied with the result we got?PV_logo_CMYK_300dpi

Obviously, it’s more complex than simple “duels”, according to the COO of Seratio, Karen Bryson, “this is a game-changer. Putting a value on our actions and networks makes them a force for good. The qualities and values that underpin the way we live our lives and how we interact with others and the environment has a profound impact on the quality of life of those around us now and in the future”. And the task applies to a multitude of matters, from actively supporting the British Modern Day Slavery Act to the urge, stated by Quebec Prime Minister Phillippe Couillard, to consider the impact onglobal warming.

“People from many countries have asked me why should they measure their Personal Value?”, says RaisaAmbros, editor for Social Value & Intangibles Review and responsible for the campaign in Italy. “It’s for the same reason that we measure domestic violence, Modern Slavery, Social Value, animal wealth and all the other non financial values Seratio has an expertise in. Measuring our PV will become like checking blood pressure –  we are involving more than 100 Athenaeums of our wiki-university network, organizations, companies. More than 35 testimonials of Personal Value promote the campaign in the world and VIPs are alsostarting to become leading examples. PV is going to be viral!”.


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2 replies »

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